| The Coastal & Marine Union provides
a number of communication and marketing tools to QualityCoast
destinations: the international QualityCoast brochure, a
public website www.qualitycoast.info,
flags, banners and permission to use the QualityCoast logo.
In the communication towards tourists, awarded destinations
can use their QualityCoast status to underline their unique
character and to strengthen the “feel good”
among visitors of the destination. Therefore, it is in the
interest of all QualityCoast Destinations to help promote
“QualityCoast” as a brand of a select group
of destinations.
Show the QualityCoast Flags
Winners of the QualityCoast policy awards will be offered
1 QualityCoast flag and 1 QualityCoast banner, but they
can also order extra flags and banners (at a cost basis),
which can be displayed throughout the community territory
during 24 months. QualityCoast BasiQ awarded destinations
are allowed to display the special QualityCoast BasiQ flag
during 12 months. QualityCoast policy awards and QualityCoast
BasiQ winners are encouraged to order extra flags and display
these, throughout the municipality or island, not only at
the beach but also at the entrance roads to the towns. For more information, see How to order extra flags and banners
Display the QualityCoast Banners
For QualityCoast policy award winners, four types of QualityCoast
Award Banners exist: “Platinum Award”, “Gold
Award”, “Silver Award” and “Bronze
Award”. These can be used during the 24 months after
the Award ceremony. All destinations are encouraged to order
extra Banners and display these throughout the municipality
or island, not only at the beach but also at the entrance
roads to the towns. For more information see How to order extra flags and banners
Disseminate the QualityCoast Brochures
The QualityCoast Brochure 2011 (10,000 copies in English
and German) is available for distribution by Award winners
and all others of the QualityCoast Top 50/Top 10. They are
encouraged to order as many brochures as they can effectively
disseminate within the municipality or island, or at tourism
fairs. Brochures can be ordered at secretariat@qualitycoast.info
for free.
Show the QualityCoast logo in another way
All destinations who have received a QualityCoast Certificate
(even more than the Top 50/Top 10!) are encouraged to include
the QualityCoast logo in publications, notice-boards or
signs, but only in connection to text mentioned in the QualityCoast
Certificate.
Display the QualityCoast logo in your website
QualityCoast policy award winners are encouraged to display
the QualityCoast logo with the text “QualityCoast
Gold [or Silver/Bronze] Award winner 2011” in their
tourism homepage. All other destinations of the QualityCoast
Top 100 will be are encouraged to display the QualityCoast
logo with the text “QualityCoast 2012 Top 100.
Ask for a web link from www.qualitycoast.info
The QualityCoast team will be happy to create web links
to the QualityCoast Top 50/Top 10 destinations’ homepages
(if they display the QualityCoast logo as suggested in the
above paragraph) from various pages or maps in www.qualitycoast.info.
Send your videos to QualityCoast
QualityCoast Award winners are encouraged to send videos
promoting their destination and especially sustainable development
efforts to secretariat@qualitycoast.info.
We are planning to create a QualityCoast video highlighting
various QualityCoast Destinations. Short videos promoting
their sustainable development efforts may be displayed in
the destination’s own webpage in www.qualitycoast.info.
How to order extra flags and banners
Extra QualityCoast flags and QualityCoast BasiQ flags (1,5 m x 2,25 m; heavy duty quality) can be ordered at secretariat@qualitycoast.info, at €25 per flag.
QualityCoast banners (1 m x 4 m; heavy duty quality) can be ordered at secretariat@qualitycoast.info, at €44 per banner.
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